Music In Marketing, Marketing In Music
By Travis LeJune Music has always played a huge role in marketing. We can all understand and agree that music is a natural influencer of mood and attitude. So when studying how music is used [...]
By Travis LeJune Music has always played a huge role in marketing. We can all understand and agree that music is a natural influencer of mood and attitude. So when studying how music is used [...]
This week our team has had a blast working on the Blossman Gas & Propane photo shoot for the upcoming Fall/Winter Catalog! [cycloneslider id="blossman-bts-fw-2017-catalog"]
By Luke Suggs, Account Support For most people, music is an essential part of everyday life. Although people may have stylistic differences, music has the ability to connect people and has power to make us [...]
Week of January 16, 2017 [row] [span1] [/span1] [span7] Google appears to be introducing a simple website creation tool for small businesses. [button text="See Full Article" link="http://marketingland.com/google-taking-another-run-simple-website-creation-small-businesses-203468" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [...]
Week of January 9, 2017 [row] [span1] [/span1] [span7] Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their [...]
By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at the primary benefit “End the hungries.” It sounds pretty obvious now, but it wasn’t so obvious before. Product benefits led [...]
Week of January 2, 2017 [row] [span1] [/span1] [span7] Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase. [button text="See Full Article" [...]
Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and [...]
More than 70 percent of mobile ads fail to create a positive user experience. Greg Sterling on December 21, 2016 at 9:55 am A recent study (reg. req’d) from Forrester Consulting, commissioned by Celtra, argues [...]
By Jack Neff. Published on January 03, 2017. [row] [span8] [/span8] [/row] YouTube video bloggers and other independent producers have been a growing part of marketing content creation for brands, sometimes in deals brokered by [...]