Week of January 9, 2017
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Facebook to expand their “Dynamic Ad” service, allowing brands to retarget users who have viewed products on other brands’ sites or apps as well as their Facebook followers.
[button text=”See Full Article” link=”http://marketingland.com/facebooks-retargeted-ads-broadened-include-rivals-site-page-audiences-203045″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Facebook plans to add mid-roll video ads limited to 15 seconds in length to its social platform this year.
[button text=”See Full Article” link=”http://marketingland.com/facebooks-mid-roll-video-ads-will-limited-15-seconds-202866″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Instagram is testing video ads in Stories with select publishers and content creators.
[button text=”See Full Article” link=”http://adage.com/article/digital/instagram/307440/” style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Google will launch automated call extensions in mobile ads starting on February 6th.
[button text=”See Full Article” link=”http://searchengineland.com/google-adwords-automated-call-extensions-267292″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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At last! AdWords Managed Accounts can now share negative keyword lists across accounts.
[button text=”See Full Article” link=”http://searchengineland.com/adwords-managed-accounts-can-finally-share-negative-keyword-lists-across-accounts-267266″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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