Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and LinkedIn, targeting users based on geography and political affiliation to achieve a whopping 642,000 impressions in only 8 weeks with an average cost/impression of $0.014. This, along with a robust e-direct campaign, brought 6,245 qualified people to his website with a stellar average bounce rate of only 50.52%.
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Here are some examples of digital creative used in the campaign for Chuck Archerd.
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Chuck Archerd Sponsored Instagram Post
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Chuck Archerd E-Direct Campaign
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