B2B Case History: Bekaert
By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of working on the Disney and Porsche accounts in the world. How dull and uninteresting is marketing barbed-wire, field fence (that [...]
Classic Creative: Amoco
By Jeff Goss, President/Creative Director Who thinks about what’s under the pavement, or those orange woven plastic fences alongside the highway, or those black plastic fences about knee-high attached to metal poles on construction sites. [...]
Classic Creative: Special Edition
By Jeff Goss, President/Creative Director Have we gone full circle? In the 1940s and ’50s brands rushed to place their ads in the latest of thousands of magazines and ever-growing TV and radio broadcast stations, [...]
Classic Creative: Georgia Power
By Jeff Goss, President/Creative Director The utility industry was going through a government deregulation to prevent monopolies. In a nutshell, this meant sudden and new competition for our client Georgia Power. The challenge was to [...]
Behind-the-scenes on the Blossman Catalog Photo Shoot
This week our team has had a blast working on the Blossman Gas & Propane photo shoot for the upcoming Fall/Winter Catalog! [cycloneslider id="blossman-bts-fw-2017-catalog"]
The Do’s and Don’ts of Branding in 2017
By Chloe Ayres, Senior Designer Just as our personality is a mixture of inherent traits and characteristics that develop over time, your brand is a mix of existing factors and developed characteristics. Branding is how [...]
Classic Creative – Austin Quality Foods
By Jeff Goss, President/Creative Director We conducted our Brand Exercise “Benefits Testing” to arrive at the primary benefit “End the hungries.” It sounds pretty obvious now, but it wasn’t so obvious before. Product benefits led [...]
Chuck Archerd Digital Case History
Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and [...]
New Creative: Blossman Gas Fall/Winter 2016 Catalog
By Ryan Laffler, Account Manager/Digital Director
What Businesses Should Know About Local SEO
By Gabrielle Diepenbrock, Account Coordinator/Social Media Coordinator Of course businesses want to draw visitors from across the state, country, and even the other side of the world. But what about the local visitor? Businesses should [...]