Week of January 2, 2017


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Digital marketing continues to grow, with marketers spending a record-breaking $17.6 billion in the third quarter of 2016, a 20% year-over-year increase.

[button text=”See Full Article” link=”http://thegossagency.com/2017/01/05/iab-advertising-report-finds-marketers-cant-stop-spending-on-digital/” style=”default” size=”normal” target=”_self” display=”inline” icon=”no”]

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Google will now actively work to pair brands with YouTube creators to produce sponsored segments and other forms of native advertising.

[button text=”See Full Article” link=”http://thegossagency.com/2017/01/05/google-links-brands-with-youtube-creators-are-agencies-and-influencer-networks-threatened/” style=”default” size=”normal” target=”_self” display=”inline” icon=”no”]

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With the emergence of smart-home assistants like Google Home and Cortana, here’s how can you optimize your SEO for voice search.

[button text=”See Full Article” link=”http://thegossagency.com/2017/01/05/the-death-of-the-click-the-impact-of-voice-search/” style=”default” size=”normal” target=”_self” display=”inline” icon=”no”]

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Google unveils a new look for recipes in mobile search results with richer images, functionality, and information.

[button text=”See Full Article” link=”http://thegossagency.com/2017/01/05/google-launches-a-new-look-for-recipes-in-the-mobile-search-results/” style=”default” size=”normal” target=”_self” display=”inline” icon=”no”]

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An alarming new study from Forrester Consulting indicates that 70% of mobile advertisements fail to create a positive user experience.

[button text=”See Full Article” link=”http://thegossagency.com/2017/01/05/study-55-percent-of-mobile-dollars-wasted/” style=”default” size=”normal” target=”_self” display=”inline” icon=”no”]

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