8 Best Practices for B2B Landing Pages
By Gabrielle Diepenbrock, Account Manager What is a landing page? The term is thrown out a lot, but do all marketers know the meaning and purpose behind it? A landing page is a standalone [...]
What Is A Website Audit, and Why Do I Need One?
By Ryan Laffler, Account Manager The Historic Biltmore Village Website, developed and designed by The Goss Agency The internet is a busy place. To say that it’s a “saturated marketplace” is a bit [...]
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Week of January 23, 2017 [row] [span1] [/span1] [span7] Pinterest to expand their advertising services by rolling out ad group functionality to paid campaigns in about a month. [button text="See Full Article" link="http://marketingland.com/pinterest-ad-groups-203882" style="default" size="normal" [...]
Chuck Archerd Digital Case History
Recently, The Goss Agency had the pleasure of working with Chuck Archerd on his race to become Chairman of the Buncombe County Commission. Over the course of the campaign, we leveraged Facebook, Twitter, Instagram, and [...]
New wave of referrer spam wrecking Google Analytics data
If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for [...]
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Week of November 22, 2016
7 Ways to Improve Your Search Rank Using Social Media
By Ryan Laffler, Account Manager & Digital Director Social media is like a multi-tool; use it to engage with customers, sell products, market new products, for PR. But did you know that social media can [...]