8 Best Practices for B2B Landing Pages
By Gabrielle Diepenbrock, Account Manager What is a landing page? The term is thrown out a lot, but do all marketers know the meaning and purpose behind it? A landing page is a standalone [...]
Classic Creative: Amoco
By Jeff Goss, President/Creative Director Who thinks about what’s under the pavement, or those orange woven plastic fences alongside the highway, or those black plastic fences about knee-high attached to metal poles on construction sites. [...]
Swipe and Scroll: 4 Ways Mobile is Shaping Advertising
By: Claire Wilcox These days mobile devices seem to be an extension of the human body. A millennial without a phone is like a baby without a pacifier. No wonder marketers are pushing themselves to [...]
Classic Creative: Special Edition
By Jeff Goss, President/Creative Director Have we gone full circle? In the 1940s and ’50s brands rushed to place their ads in the latest of thousands of magazines and ever-growing TV and radio broadcast stations, [...]
4 Best Practices for B2B Direct Marketing
By Claire Wilcox, Account Support Intern "Whether it's B2C or B2B, you're still talking about stories," said John Osborne, president/CEO of BBDO New York, Ad Age’s 2017 B2B Agency of the Year. BBDO revealed how [...]
ADmirable Series: Vans “Off The Wall”
By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off The Wall” was thought to be a skateboarding term because Vans has historically been a skateboarding brand. However, in recent [...]
7 Best Practices for B2B Social Media Marketing
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when thinking about brands on social media. But social media also provides a huge opportunity for B2B brands that should not [...]
DigiKnow?
Week of February 13, 2017 [row] [span1] [/span1] [span7] Competitors Leave Twitter in the Dust [button text="See Full Article" link="https://www.statista.com/chart/5358/twitters-user-growth-in-perspective/" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [span7] Facebook Opens Itself to [...]
DigiKnow?
Week of January 30, 2017 [row] [span1] [/span1] [span7] Facebook updates News Feed algorithm to focus on video completion rates [button text="See Full Article" link="http://marketingland.com/facebook-video-completion-rates-204788" style="default" size="normal" target="_blank" display="inline" icon="no"] [/span7] [/row] [row] [span1] [/span1] [...]
Award Series: Virgin Islands Telephone Company
By Jeff Goss, President/Creative Director The Virgin Islands Telephone Company had been our client for about 3 years. Our focus was a print, TV and PR campaign focused on stemming complaints about the quality of [...]