“The creative image campaign was created that defined the beautiful qualities of our island by identifying what specific island attractions appealed to the various audiences. The attraction-specific ads were strategically placed in related verticals to capture the audience. Islands Magazine was so impressed with the new campaign they gave it preferred placement, inside front cover – a 20 percent premium at no additional cost. Island Tourist Board tracking indicated a 37 percent increase in inquiries.”
Maria Fowl, Director of Marketing, The Island of St. Lucia, Castries, The Republic of St. Lucia
“Working with Jeff and his staff was a wonderful and delightful experience. From concept to execution, every detail was performed in an organized, on time and in a professional manor, and with great inspiration and excitement. A great listener and advisor, Jeff and his team provided the “juice” to create the idea and vision of our story, which won the prestigious Addy Award and helped us successfully launch a project in difficult economic times. I would love to work with Jeff on another project in the future. The most qualified leads I’ve ever seen in my 20 years in the business, and the entire sales team shares the same sentiment.”
Tom Tomrack, Marketing Director, Thoms Estates
“I worked directly with Jeff Goss in the launching of The Disney Vacation Club, which consisted of Disney’s Vero Beach Resort and Disney’s Hilton Head Island Resort. It was the first time Disney had extended its brand beyond The Walt Disney World Resorts. After eight months of disappointing results in pre-occupation sales, the recommendation spearheaded by Jeff Goss to implement consumer insight programs in the north and in our Florida markets was executed. The insights led to targeted creative that leveraged the unique distinctive characteristics of the properties for which Disney is known. It is a Disney policy not to give specific results. I will say the campaign far exceed expectations. Thanks, Jeff.”
Pat Quinn, Director of Marketing DVC, Disney Vacation Club, Celebration, Florida
“We are so pleased to be working with Jeff and his team. They have an excellent reputation and experience that will help reposition Asheville Regional Airport as the airport of choice for Western North Carolina. In a very short period of time (less than three months), the effort exhibited shows their understanding of both the business and community needs, through development and implementation of a creative, thoughtful and compelling campaign which primarily targets our business flyers. Since its inception, the campaign has successfully generated interest, attention and action from our customer base, many of whom are now looking to Asheville for both their business and leisure needs.”
Susan Phillips, Director of Marketing and Public Relations, Asheville Regional Airport, Asheville, North Carolina
“Jeff and his associates provided our Chamber’s Economic Development Department with excellent, unique marketing materials that added great value to telling the Asheville Buncombe County “story” to prospective business and industry nationally and internationally.”
Ray Denny, Director of Economic Development , ASHEVILLE CHAMBER OF COMMERCE
“I would like to thank The Goss Agency and the Tourism Development Authority Staff and Board for their work in the creation of our new brand and logo. This logo will accentuate the implementation of our long term strategic plan. This plan will be instrumental in guiding us into the future.”
Ken Stahl, Haywood County Tourism Development Authority Chairman, Haywood County Tourism Development Authority, Waynesville, North Carolina
“This is awesome. If I’m reading this right, this amounts to a 33% increase in total appliance sales September to September and a 95% increase in new customers over the same time period. And, the second quarter of 2015 went up even more.
We were very impressed with our logo design process. The feedback we consistently receive on our logo is gratifying. Thank you again for a job well done.“
Randy Doyle, CEO, Blossman Gas
“After an agency review of notable advertising agencies for effective creative and brand positioning, we hired Jeff Goss of The Goss Agency to execute our brand message in advertising and trade show graphics materials. The campaign was instrumental in assisting us in bringing CNN on board as a marketing partner.
At the Javitz Center in New York, the trades show graphics were designed to leverage our unique offering. Our goal for the show, with seven salespeople on the show floor, was 300 new contacts. The outcome from the advertising campaign prior to the show and the show itself was 475. We consider it a success.
We highly recommend The Goss Agency for positioning and creative that defines your brand and leads to results.”
Joe Michael, CEO, NEXCHANGE CORPORATION
“In the ever changing world of marketing it is necessary to regularly create new approaches in messaging to your target markets. Jeff and I worked together while I was VP of Sales and Marketing at Chubb Computer Services. I found him to be one of the most creative people I have worked with while at the same time keeping his eye on the ball of what we were trying to accomplish. He is a pleasure to work with and a true marketing professional.”
Joy (Mills) Johnson, Now Executive Director at The Georgia Ballet, The CHUBB Institute
“This brand revitalization has contributed to an average sales increase of about 16% and has breathed new life into the Village, providing the missing and well-deserved image of an international quality leisure shopping experience with distinctive independent and national shops, restaurants and lodging in a relaxed, historic, charming setting.”
Curtis Williams, Biltmore Property Group, Biltmore Village, Biltmore Village, Asheville, North Carolina
“It’s rare that you come across a standout marketing strategist like Jeff. I had the pleasure of working with Jeff for just over 1 year at Hulsing Enterprises, collaborating on various marketing projects. I was particularly impressed by his ability to handle tough situations with calm, insightful acumen. That skill comes from knowing your client and having a wealth of marketing knowledge and expertise across various industries. Oh, how I miss our friendly marketing banter over a great cup of coffee! Jeff and his team come highly recommended.”
Chantelle Burgin, Marketing Specialist, GAIA Media
“Thank you for the outstanding job you have done in moderating these brand discovery workshops. I’ve received a lot of positive feedback throughout this process and want to commend you for making the process fun, thought-provoking, and energetic! I know we still have some work ahead of us, but just wanted to let you know that everyone is excited and you’re doing a great job!”
Terri Bowman, Grant Writer, Fundraiser, Western Carolina Community Action (WCCA)
Are You Ready?
YES, WE NEED HELP IN SOME AREAS.
YES, LET’S DO A BIG IDEA THAT MOVES THE NEEDLE, THE BRAND, AND ME!
YES, WE SURE COULD USE A FRESH, OUTSIDE PERSPECTIVE.