8 Best Practices for B2B Landing Pages
By Gabrielle Diepenbrock, Account Manager What is a landing page? The term is thrown out a lot, but do all marketers know the meaning and purpose behind it? A landing page is a standalone [...]
Classic Creative: Amoco
By Jeff Goss, President/Creative Director Who thinks about what’s under the pavement, or those orange woven plastic fences alongside the highway, or those black plastic fences about knee-high attached to metal poles on construction sites. [...]
Classic Creative: Special Edition
By Jeff Goss, President/Creative Director Have we gone full circle? In the 1940s and ’50s brands rushed to place their ads in the latest of thousands of magazines and ever-growing TV and radio broadcast stations, [...]
4 Best Practices for B2B Direct Marketing
By Claire Wilcox, Account Support Intern "Whether it's B2C or B2B, you're still talking about stories," said John Osborne, president/CEO of BBDO New York, Ad Age’s 2017 B2B Agency of the Year. BBDO revealed how [...]
Admirable Series: Killing Two Brands with One Ad
By: Claire Wilcox, Account Support Intern In a rising digital age, millennials don’t want more stuff, they want more experience. And brands will pay the price if they don’t adapt. Not only does Gen Y [...]
7 Steps to Take When Executing a Paid Social Campaign
By Gabrielle Diepenbrock, Account Manager and Social Media Manager In 2016, 40% of marketers reported social media has become more challenging — with changes in search algorithms, emerging trends, and a decline in organic traffic. [...]
ADmirable Series: Vans “Off The Wall”
By Luke Suggs, Account Intern Image Source For nearly 60 years, the Vans slogan “Off The Wall” was thought to be a skateboarding term because Vans has historically been a skateboarding brand. However, in recent [...]
7 Best Practices for B2B Social Media Marketing
By Gabrielle Diepenbrock, Account Coordinator & Social Media Manager Generally people consider B2C companies when thinking about brands on social media. But social media also provides a huge opportunity for B2B brands that should not [...]
16 Ads That Take Creativity To The Max
By Mel Sala, Graphic Designer The main purpose of branding is to increase sales and make the brand visible to the users. Not only do you want to make the brand visible to users, you [...]
Classic Creative: Georgia Power
By Jeff Goss, President/Creative Director The utility industry was going through a government deregulation to prevent monopolies. In a nutshell, this meant sudden and new competition for our client Georgia Power. The challenge was to [...]