B2B E-Commerce Trends

2019-11-06T20:51:03+00:00B2B|

New forms of digital customer engagement are changing B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market – from the customers they target to the channels they sell [...]

B2B Case History: Bekaert

2017-10-19T19:36:30+00:00B2B, Clients|

By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of working on the Disney and Porsche accounts in the world. How dull and uninteresting is marketing barbed-wire, field fence (that [...]