New forms of digital customer engagement are changing B2B businesses, forcing B2B digital business strategy professionals to fundamentally rethink how they go to market – from the customers they target to the channels they sell [...]
While the percentage of B2B content marketing usage has risen in the past year, companies are still struggling to find ways to reach their audience and fulfill conversion goals. The reason often surrounds the [...]
By Travis LeJune Music has always played a huge role in marketing. We can all understand and agree that music is a natural influencer of mood and attitude. So when studying how music is used [...]
by Ryan Laffler Content Marketing, both online and offline, was rated by marketers in 2017 as the most important technique for driving incremental sales. In fact, it was rated above big data, marketing automation, mobile [...]
By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of working on the Disney and Porsche accounts in the world. How dull and uninteresting is marketing barbed-wire, field fence (that [...]