Massey Ferguson Tractors What To Depend On When Everything Depends On You Our Brand competitive/company/constituent research and brand positioning workshop discovered the tremendous pressure on the independent farmer, their dependency on their tractor. The loss of critical time and production in the event of a breakdown, being miles from town, and uncertainty of tractor part [...]

Farnam A Higher Degree of Performance Farnam, a manufacturer of heaters for manufacturing. Communication of higher quality production was communicated in a glowing hot 2D logo, branding line, website, sales sheets, digital/3D direct campaign and branding ads that compared Farnham product design to the human body and alien's creations. Results, +60% response to campaign follow [...]

The Thoms Estate The French Country Estate, Wallah! We turned a cow pasture into a French country estate with branding that illustrated the experiences of an afternoon stroll through the estate with a sketchbook and binoculars in a multimedia campaign that exceeded property phase contract goals pre-development of property. See More

Bekaert Wire A Superior Wire There's No Escaping It A study of the wire’s characteristics revealed strengths that led to a branding campaign expressing the feelings of cattle and ranchers. It’s safe to say North American sales goals were exceeded, Ranchers were requesting posters of the brand messages, sales for the featured Gaucho barbed wire [...]

Historic Biltmore Village A Stroll Through Time In the first ever branding for Historic Biltmore Village we captured the historic story of Biltmore Village and communicated it in a new logo, tagline, website, digital concepts. No "me too" generic events here, we assembled a brand centric event schedule, which included the “St. Bernard Dog Festival" [...]

Krispy Kreme Miles of Smiles A gasoline crisis created miles long gas lines. We came up with the viral media concept “Miles of Smiles” for Krispy Kreme. We collected 20 dozen glazed doughnuts from the client, we staged teams in strategic locations for the most visibility and longest lines to tap on the car windows [...]

Carhartt Man vs. Man’s Best Friend The objective was to introduce the new rough, tough socks to the line. Research indicates considerable dog companionship among the target/s. A social/in-store/video P.O.P. campaign of a struggle for the Carhartt sock between a man and his dog exceed hit the emotions and goals. See More [...]

Disney Vacation Club The Treasure of Vero Beach by Disney Our Brand Workshop/Focus Groups helped in defining the position "The mystique, history, culture and natural beauty of Vero Beach and Hilton Head Island brought to you with the magic touch of Disney. Pat Quinn, Disney Vacation Club Director of Marketing, “Disney doesn’t allow specifics but, [...]

Blossman Gas Take Comfort In Blossman We conducted a market segmentation analysis, brand discovery (gathering company, constituents, competition insights). We communicated new brand positioning “Take Comfort In Blossman” in emotional creative across multimedia. +148% new propane customers, +136% appliance sales, +600% new tank sets. See More

Cherokee Now That We’ve Captured Your Imagination Don’t Make Us Come After You We identified and prioritized the historical and cultural features/facts that make the Cherokee people the Cherokee people, and expressed them with emotion in a multimedia campaign. The campaign was released with a viral social media stunt with Cherokee dressed in authentic regalia [...]