Project Description

Cherokee

Now That We’ve Captured Your Imagination Don’t Make Us Come After You

We identified and prioritized the historical and cultural features/facts that make the Cherokee people the Cherokee people, and expressed them with emotion in a multimedia campaign. The campaign was released with a viral social media stunt with Cherokee dressed in authentic regalia stopping traffic and checking passports. The campaign resulted in a +233% web increase, +19% levy increase and national media attention.