Project Description

Krispy Kreme

Miles of Smiles

A gasoline crisis created miles long gas lines. We came up with the Viral Media Concept “Miles of Smiles”. We collected 20 dozen glazed doughnuts from the client, we staged a team in strategic locations for the most visibility and longest lines to tap on the windows and hand the weary occupants a fresh doughnut. On video long faces went to glazed faces going viral and on  regional news.