Krispy Kreme

Miles of Smiles

A gasoline crisis created miles long gas lines. We came up with the viral media concept “Miles of Smiles” for Krispy Kreme. We collected 20 dozen glazed doughnuts from the client, we staged teams in strategic locations for the most visibility and longest lines to tap on the car windows and hand the weary occupants a fresh doughnut. On video long faces went to glazed faces with smiles, going viral and on regional news.