Massey Ferguson Tractors

What To Depend On When Everything Depends On You

Our Brand competitive/company/constituent research and brand positioning workshop discovered the tremendous pressure on the independent farmer, their dependency on their tractor. The loss of critical time and production in the event of a breakdown, being miles from town, and uncertainty of tractor part availability. The brand positioning tagline was born “What to depend on when everything depends on you.” and communicated in P.O.P. video/motion, branding ads, in-store collateral, and a comprehensive industry publication ad campaign. Sales were up double digits as well as brand awareness.