By Courtney Jacobs, Account Intern Snapchat has existed for under 5 years, yet has achieved incredible numbers such as 100 million daily users and 10 billion daily views, making it an acknowledged rival of Facebook. [...]
By Chloe Ayres, Senior Designer B2B Marketing is not thought of as one of the “sexiest” forms of marketing. According to June 2016 research by marketing intelligence firm Ascend2 that looks into the most important [...]
By Eddie Maiale (UX = user experience) In web design, one of the first and most important topics is user experience design. What is user experience design? A designer's job is to make sure the [...]
By Eddie Maiale, Design Intern Welcome back! We are reaching the end of this series on material design, and the information in the last sections of material design is not to be ignored as it [...]
By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before [...]
by Ryan Laffler, Account Manager What happens when your company burns bridges with the spokesperson of your advertising campaign? What happens when that same, iconic spokesperson joins forces with your competitor? Well that’s what just [...]
By Eddie Maiale, Graphic Design Intern And we are back for round two! For those of us who have not read the previous post, following this link will bring you to part one in this [...]
By: Chloe Ayres, Senior Designer I have, at this point in my life, spoken “designer” for over ten years, so I often forget that it is absolutely a foreign language to some people. Terms like [...]
Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire [...]
By Travis LeJune, Account Intern Budweiser-The Great American Lager: The country’s third most popular beer has always been known for some largely patriotic, expensive, and radical advertising campaigns. With roughly a 1.3 billion dollar marketing [...]