By Luke Suggs, Account Intern

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For nearly 60 years, the Vans slogan “Off The Wall” was thought to be a skateboarding term because Vans has historically been a skateboarding brand. However, in recent years, Vans has transitioned from an exclusive skateboarding brand to a broader lifestyle brand. And after all these years, Vans will finally reveal the meaning behind “Off The Wall” through a series of 20 videos that will be rolled out through social media. Each video with a different person demonstrating how they express individuality, hence the slogan “Off The Wall.” Here are a few of the videos: