Week of January 30, 2017
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Facebook updates News Feed algorithm to focus on video completion rates
[button text=”See Full Article” link=”http://marketingland.com/facebook-video-completion-rates-204788″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Inmoji allows brands to create sendable, emoji-like stickers that they refer to as “Interactive Emojis”
[button text=”See Full Article” link=”http://marketingland.com/inmoji-launches-first-self-service-platform-interactive-emoji-like-icons-stickers-204638″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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MailChimp moves towards becoming a marketing platform with a Facebook ads feature
[button text=”See Full Article” link=”https://martechtoday.com/mailchimp-moves-toward-becoming-marketing-platform-facebook-ads-feature-194581″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Facebook is testing out news feed ads in Messenger to make the app more plug-and-pay for brands
[button text=”See Full Article” link=”http://marketingland.com/facebook-tests-putting-news-feed-ads-messenger-204586″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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Facebook will begin testing a new feature that experts are saying “appears to be a dagger in the chest of Snapchat”
[button text=”See Full Article” link=”http://marketingland.com/facebook-stories-snapchat-killer-204558″ style=”default” size=”normal” target=”_blank” display=”inline” icon=”no”]
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