Fast food giant Chipotle recently came out with an animated short about two kids who grow up locked in competition with each other. The heartwarming video works because it captures Chipotle’s brand distinction in an [...]
By Rachel Hornay, Art/Copy Intern They say that a picture is worth a thousands words, especially with today’s language evolving with the usage of emoji characters. Emojis are intended to illustrate, or in some cases [...]
By Courtney Jacobs, Account Intern Brands are constantly looking for ways to engage with consumers on social media. However, one challenge is noticing the trends occurring on various platforms and capitalizing on them successfully before [...]
By: Ryan Laffler, Account Manager Vine has had a rough year. The popular social media app that allows users to string together a series of videos up to six seconds long in all is quickly [...]
By Chloë Ayres, Head Designer Nike. McDonalds. MasterCard. The marks of these brands are instantly recognizable, virtually worldwide, without even attaching a written brand name to them. Conventional design wisdom would dictate that a brand should [...]
Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark that expresses an entire [...]
By Chloë Ayres, Head Designer Corporate Identity development, or logo design as it is also called, is truly an exciting part of the job for an advertising firm. It is a chance to create one mark [...]
By Brady Rothschild, Account Support I recently read an article in HuffPost Business called “The Future is in the Hands of Brands”about building a brand customers can relate to. In this article, they spoke about [...]
By Chloe Ayres, Head Designer AirBnb, Tinder, Yelp! – all of these apps provide location-specific information content on a global scale. All of these companies have also adopted the “McDonald's model” of “a burger should taste [...]