By Ryan Laffler, Account Manager

Our client, Alliance AutoGas, proudly offers fleet managers across America the ability to convert their fleets to propane autogas, one of the cleanest burning fossil fuels known to man. In creating this digital direct piece, we aimed to create an emotionally compelling advertisement that highlighted this product benefit, contrasted it against its competitors, and was relevant to Alliance’s target audience. The resulting advertisement is not only elegant and persuasive, but it also stays true to Alliance AutoGas’s values and brand distinction.