“Let’s say you’re 30 years old? You have about 438,000 hours to live. How you live them is up to you. Inside Ideas can help you spend less of them at work, and more of them where you want to be, doing what you want to be doing.
JEFF GOSS
The Agency of the Age
Inside Ideas is “The agency of the age” we integrate with your internal marketing team to share the load, fill in the gaps to produce more results, sustainability, security, time and sanity for you.
Benefit from decades of experience, and a fresh/outside perspective with brand building viral concepts, production supervision, marketing strategy, tactical/media planning/analytics, content-copywriting/motion/audio, advertising concepts/creative direction, art direction, design, SEO, SEM, social strategy, website UX/UI/content, production supervision, market research, brand evaluation/positioning, results and more sanity.
The Facts
- There are twelve major marketing disciplines, one of which “Digital” has another 11- 15 areas expertise alone, and is growing every day
- Most in-house marketing departments either pile too many roles on a single individual or disciplines are left undone
- Underserved disciplines reflect on the bottom line, goals, and ultimately the members of the marketing department, maybe you?
- Only 45% of internal marketing teams say morale is high
- Marketing positions are among the highest turnover, an average of 1.8 years
- Turnover is disruptive costing 1.5 times the salary
- A $10M marketing budget is required to truly justify a properly staffed in-house marketing department, it’s just not practical in most cases
- Marketing Directors are working an average of 70 hours a week, lacking balance in their jobs and lives
- Successful in-house marketing departments integrate roles that are practical to employ full-time with the areas that are not for a long term, sustainable solution
Solutions & Benefits
- Inside Ideas provides all the tools, services and successes of a national level, full-service marketing firm without the expensive yoke of one
- Inside Ideas has amassed decades of award-winning results and experience with over 75 brands in 25 categories in B2B and Consumer
- Inside Ideas provides an invaluable outside perspective
- Inside Ideas provides the expertise in all marketing disciplines to supplement and integrate with internal marketing for an all-inclusive, non-compromising/competitive result
- Inside Ideas provides you a “One Source” for all your marketing needs, as needed, outside of your in-house capability
- Inside Ideas provides consistency in the work, the brand, saving you time, redundancy educating and working with multiple “come and go” sources/freelancers
- Inside Ideas works like a water faucet, turn on the services when needed, obtaining the expertise when you need it without the full-time costs
- Create needle moving, brand building concepts that will have people coming up to you at the company party and congratulating you!
Inside Ideas was born with the spirit of seeing our clients achieve results. That is our reward.
- Concept options
- Execution strategy cost estimate
- Deployment/viral strategy
- Branding Viral Campaigns
- Outdoor Advertising
- Motion/Video/TV
- P.O.P.
- Audio/Radio
- Collateral
- Logo Design
- Branding Tagline
- Direct-3D/Digital/Print
- SEM/PPC Campaigns
- Website Design & Support
- Print Advertising
- Content/Copy
- Packaging
- Video/tv
- Audio
- Collateral
- Tradeshow
- Digital
- Logo/Tagline
- Corporate Identity
- Brand Guideline
- Context Analysis
- Stakeholder/Influencer Interviews
- External Interviews
- Brand Audit
- Competitive Analysis
- Brand Workshop
- Segmentation Analysis
- Brand Health
Study, Alternative Brand Narratives, Focus Groups, Final Brand
Architecture/Positioning, Brand Strategy, Strategic Plan, Secondary Scan
- Social Media Lens Strategy
- Content Developement
- Landing Pages
- Measurement/Listening
