Music In Marketing, Marketing In Music
By Travis LeJune Music has always played a huge role in marketing. We can all understand and agree that music is a natural influencer of mood and attitude. So when studying how music is used [...]
B2B Content Marketing – Breaking Through The Clutter
by Ryan Laffler Content Marketing, both online and offline, was rated by marketers in 2017 as the most important technique for driving incremental sales. In fact, it was rated above big data, marketing automation, mobile [...]
B2B Case History: Bekaert
By Jeff Goss Bekaert Wire Manufacturing, Belgium When you get into marketing you dream of working on the Disney and Porsche accounts in the world. How dull and uninteresting is marketing barbed-wire, field fence (that [...]
Tracking In-Store Conversions Using Adwords
Tracking the ROI of your digital marketing campaign isn’t always cut and dried. This is especially true for brick-and-mortar stores, which have long relied on clunky, opt-in methods to tracking conversions like asking customers to [...]
