Nothing Lasts Forever, But We’re Working On It
Competitor men’s fashion brands expanded their brands to include socks and ignited the first advertising campaign in Gold Toe’s 70 year history. Our brand positioning program led to the discovery of high quality features and detail that separate the Gold Toe sock. The branding line “Nothing lasts forever, but we’re working on it.” was born. The individual features and details were then communicated with emotional concept in multimedia under the brand theme, leading to 20% increase in sales.