Cold Feet Up Here Means Someone Usually Has To Cut Them Off
The Baffin boot is designed by 2 guys from the Tundra, not an office park (one of our branding lines). The features are designed to keep ice fishermen and snowmobiler’s feet warm in the Arctic. The culture and features of the boots, and they only make boots, led to edgy emotional concepts communicated in across multimedia with art direction that says “nature big, man small”. Sales exceeded production capacity limiting availability.