Here is how we, “Turn Facts Into Visitation” in an actual campaign. In researching the history of the Cherokee and their culture in preparation of an ad campaign to be designed to transcend all media, we came across a simple fact that might be overlooked by many. After all, the fact was just about a basket. But this was no ordinary basket. This basket was made of white oak which splits to a 1/16 inch thickness in strips as long as the log between knots. Well, the Cherokee made white oak baskets with different sizes and shapes to hold different weights for various uses. The particular basket featured in this ad for Qualla Arts and Crafts Mutual, Inc. was designed for corn, beans, and trout – a fact ripe to turn into a compelling ad, especially for their museum.