Social Media/Viral Campaigns
Green Man Brewery
Teaser Social Media campaign with vines taking over Market Street in downtown Asheville leading up to announcement “Green man brewery coming to Market Street”
Results: Exceeded turnout expectations
Created Content Subject Lens Strategy (Ministry Stories, Bible Verses, News/Events, Community/ABCCM Facts)
Result: Exceeded turnout expectations
Created Content Subject Lens Strategy (History, Outdoor, Hidden Gems, Events, Culinary, Arts) Created Pinterest Map of all NC Historic Barns.
Result: Increased social media activity/followers
Created video to fit Content Subject Lens Strategy (Cooking, Warm & Cozy, Laundry, Hot Water)
Results: Increased Social Media Channel engagement aggregate 160%
Created video to fit Content Subject Lens Strategy Identification of circumstances where people are not happy or inconvenienced (traffic, college lines, airport lines etc.)
Results: Increased aggregate Social Media Engagement over 300%, picked up by Gannet News
Created video to fit Content Subject Lens Strategy (History, Culture, Outdoor, Arts/Entertainment) Stopped traffic entering Cherokee, NC to check passports.
Results: Increased Social Media engagement an aggregate 225%. Appeared on ABC News and picked up in the Associated Press