There are millions of plastic cups and straws used and discarded daily, annually by the average person. The plastic cup will be on the earth longer than you or I. There is an island of plastics floating in the Pacific Ocean the size of Texas. Consumers are concerned about their environment and want brands to do all they can do reduce waste and negative environmental impact. How and why is Coca-Cola one of, if not the most recognized brands in the world. Coca-Cola listens to its customers and has over a century.
Coca-Cola maintains hundreds of thousands of self-serve vending machines around the world, with 22,000 partners in 192 countries. The Coca-Cola Tremor concept:
Introduce the “My World Cup” on earth day. When one purchases a Coca-Cola at a fountain they receive a “My World Cup” they keep and receive a Coca-Cola ½ price, or free Coca-Cola with meal purchase, or other special offers at participating Coca-Cola vendor partners. A world sculpture art competition to interpret sea life out of plastic will launch the campaign.
Have a Coke and a smile having helped save the world.