Your Adventure Starts Here
Brand discovery identified and prioritized the hidden, rich historical, cultural and outdoor adventures of Elizabeth City, and the surrounding area. As an ideal base camp/launch point to the cultural, natural adventure on the inner/outer banks the positioning “Your Adventure Starts Here” was born. The campaign rolled out with the new logo, tagline, website, digital campaigns targeting adventure and cultural travelers within a 3 hour radius. Results, +153% website, overnight stays +18%.