Project Description

Elizabeth City

Your Adventure Starts Here

Brand discovery identified and prioritized the hidden, rich historical, cultural and outdoor adventures of Elizabeth City, and the surrounding area. As an ideal base camp/launch point to the cultural, natural adventure on the inner/outer banks the positioning “Your Adventure Starts Here” was born. The campaign rolled out with the new logo, tagline, website, digital campaigns targeting adventure and cultural travelers within a 3 hour radius. Results, +153% website, overnight stays +18%.

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