High Country Outfitters


High Country Outfitters The goal was to introduce the Atlanta area 16-25 age group to paddling in North Georgia, and turn them into customers. The promotion included a one-day Roll Pool Event with instructors. The attitude of the emotional, edgy concept's were expressed across multimedia and identified with the target/s personally, establishing a brand image [...]

Cherokee – Big Idea


Cherokee The Goss Agency Passport Program, designed to enhance the visitor’s experience as well as take advantage of destination partnership opportunities is a great program in and of itself. With Cherokee, we went a leap further. For the release of the Passport, we arranged with the police a road block with flashing lights, cones, [...]



Brandzaffair The personal online shopping destination with one’s favorite friends, and brands together in one place with their best offers. A place to collect and revisit one’s favorite things with insights and information on your most fervent interests in life. The experience was communicated with emotion, edge and attitude through video, social channels and E-Direct [...]



Stork “The most successful North American campaign in history.” Some clients need Brand Discovery, others need the brand expressed with vigor. Our consistent above industry average results is achieved by understanding the benefits, and the prospect's thinking to then communicate the fact/benefit in a manner that leaves the prospects laughing, smiling, and thinking. See More [...]

Alliance Gas


Alliance Gas Are You Becoming Extinct Our comprehensive branding study of brand features/benefits, the market, prospects and competition led to the individual features/benefits expressed in a practical sense with an unprecedented edge in the industry under the banner "Proven to Perform". “Over 600 qualified leads in 5 months” - Stuart Weidie, Alliance Gas CEO See [...]

Gold Toe


Gold Toe Nothing Lasts Forever, But We're Working On It Competitor men's fashion brands expanded their brands to include socks and ignited the first advertising campaign in Gold Toe's 70 year history. Our brand positioning program led to the discovery of high quality features and detail that separate the Gold Toe sock. The branding line [...]



Baffin Boots Cold Feet Up Here Means Someone Usually Has To Cut Them Off The Baffin boot is designed by 2 guys from the Tundra, not an office park (one of our branding lines). The features are designed to keep ice fishermen and snowmobiler's feet warm in the Arctic. The culture and features of the [...]



Chubb All You Need To Know Brand Immersion and Consumer Insights identified specific emotions associated with being out of work or in the wrong position. Individual emotions addressed in brand messaging executed in multi-media. The Chubb Institute brand was born. See More

Elizabeth City


Elizabeth City Your Adventure Starts Here Brand discovery identified and prioritized the hidden, rich historical, cultural and outdoor adventures of Elizabeth City, and the surrounding area. As an ideal base camp/launch point to the cultural, natural adventure on the inner/outer banks the positioning "Your Adventure Starts Here" was born. The campaign rolled out with the [...]

St. Lucia


The Island of St. Lucia Show Your Kids a Cocoa Plantation Brand discovery of exotic features, experiences and iconic volcanic mountain peaks led to the positioning “The Island That Stands Out”. This brand distinction was expressed with emotion through a multimedia branding campaign targeting eco, cultural and leisure travelers. The campaign increased bookings in the [...]

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